As a podcast producer and host, social media is an integral part of my engagement and distribution process. I have found that when you put time and creative energy into promoting a podcast episode on social media, it pays off.
For every episode of Q’ed Up and Bay Curious that I work on, I put together a social media toolkit (see below). This includes different sharelines that emphasize different aspects of the episode and appeal to different audiences and social-media only content (social cards, audiograms, tweet threads). I put this toolkit together in an email and send it out to all of the social media managers across KQED to make it easy for others to promote the episode.
On my personal social media accounts, I will schedule out several posts over the course of the week related to the episode. Like the sharelines in the toolkit, I vary the content and style of the tweets to appeal to different types of potential listeners.
Outside of podcasting, I have used social media as both a reporting tool and a way to distribute our content and engage with our audience.
As a reporter, I have used Twitter to report on breaking and developing news stories as well as producing multiple Facebook Lives.
As a digital producer, I work with our engagement team to plan and execute our newsroom-wide social media strategy. This includes sharing content across social media platforms including Facebook, Twitter Instagram and Nextdoor, pitching KQED stories to popular newsletters and creating cards to share out on social media (see below). I also have created custom engagement plans for several large special projects within the newsroom.